We closed Milan Design Week with an unforgettable experience. Our debut at the Salone del Mobile exceeded all our expectations. For the very first time, Groël stepped onto one of the most important stages in international design to present our brass handles and accessories — and we did it our way: with a minimalist, elegant stand that let the design speak for itself.

From day one, all eyes were drawn to our moodboards, carefully curated to tell stories, spark emotions, and reveal the soul of each collection. These weren’t just simple inspiration boards — they were our way of thinking about design, a way of presenting handles that broke away from the traditional codes of the industry. Instead of using conventional wall displays, we chose a visual narrative that invited visitors to explore, to touch, and to imagine. Every element of the space was designed to spark conversation, and it worked: architects, designers, interior decorators, and professionals from around the world stopped to observe, engage, and exchange ideas — confirming what we have always believed: design truly comes to life when it connects with people.

We also introduced our bespoke offering, a tailor-made design service born from active listening and our ability to adapt to the needs of each project. Because we understand that no two spaces are alike, we offer customised solutions that respect the architect’s vision and bring it to life with the craftsmanship that defines us.

We return from Milan with new partnerships and the pride of having taken yet another step forward on our journey. At Groël, we remain committed to excellence in every detail, and to making brass a cornerstone of contemporary design language.  Thank you to everyone who joined us — we’ll see you at the next edition, with new surprises, new ways of seeing, and of course, new designs that will continue to inspire!