Our presence at Salone del Mobile has been far more than a product showcase; it has been an invitation to touch, to experience, and to imagine. At the heart of our stand this year was the finishes table — a space designed for discovery through materials, where we presented new tones and textures that push the boundaries of today’s customisation.

 This year, the Hospitality area became the stage where our vision of a complete project truly came to life. In an exclusive collaboration with a leading name in Italian tapware design, we unveiled a seamless aesthetic approach: a perfect dialogue between the tap and our coordinated collection of handles, toilet roll holders and towel rails.

All these pieces share the same DNA and were presented in our Old Brass finish. A signature material for Groël, Old Brass is alive — it evolves over time, developing a noble patina that gives every space its own soul. Alongside them, our new brass signage collection completes an offering where design and functionality speak the same language.

To inspire visitors, moodboards created together with two key industry references, Naturtex and Cosentino, showed how brass interacts with cutting-edge textiles and surfaces. This synergy opens up the possibility of truly unique environments, where Groël’s capacity for customisation knows no limits.

We leave Milan with the satisfaction of having shown that at Groël every project is unique. We have brought design, manufacturing and personalisation into a single language, taking “made-to-measure” to its highest expression.

Thank you to everyone who joined us on this journey through design. We close the stand at Salone, but open a new chapter of creation together with you.

Milan was only the beginning.